The Power of the Short: Making the Most of Brief Instructional Videos

online student
When it comes to instructional tools, few can deny the benefits of using videos in the classroom. Since the days of the filmstrip, this medium has been used to supplement classroom instruction. Today’s classrooms are filled with a myriad of images, video clips, and other multimedia resources. Integrating multimedia elements is how we gain students’ attention and engage them in our content. Videos can also improve working memory and learning, especially with focused attention on visual-spatial and pictorial elements (Gyselinck et al., 2000). However, if multimedia content is not used effectively we lose the opportunity to harness this powerful tool. Many believe that brevity is key to using multimedia elements in the classroom. There are many news outlets espousing that human attention spans are shrinking. While this has yet to be proven in actual research, it does highlight the fact that this perception is prevalent. Think about how this perception pervades our society with short snappy headlines, hashtags, text language, emoticons and other social networking pictures and posts. Brief videos can not only capture students’ attention, but are also quite effective for learning. Think back to the days of School House Rock. During the 1970s and 1980s, these short, animated films were a staple of the Saturday morning cartoons. The educational influence of these short videos was, and still is, tremendous. Many children learned multiplication, grammar, and even memorized the Preamble to the Constitution through these engaging short films, which live on through a dedicated YouTube channel.

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