Don’t Knock TikTok (Yet): Lessons from Livestream Content

Credit: iStock.com/mediaphotos
Credit: iStock.com/mediaphotos

The rapid rise of livestream content development and consumption has been nothing short of remarkable. According to Ceci (2022), 126.7 million users in the United States viewed livestreaming content on mobile devices in 2019; the same year, 23 percent of Americans livestreamed content themselves. In other words, a vast segment of the US population finds livestream content valuable to both consume and create. Not surprisingly, Gen Z students are heavy livestream users (Huang, 2022). Considering the sheer popularity of livestreaming platforms, especially among those of traditional college age, educators should pay attention to these phenomena and even try to garner a few teaching strategies that may align with livestream content.


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