How can institutions support excellence in online education? The question is one of paramount importance to all institutions with online course offerings, but it may be a particular challenge to residential, research universities, which are not necessarily designed with online education in mind. But Julie Schell, EdD, Director of OnRamps and Strategic Initiatives at the University of Texas at Austin, is meeting that challenge. She is passionate about the way that course design can be used to foster excellence in online teaching and learning. First, she explains that it is important that institutions not “use technology to take old methods and [scale them up].” For example, she notes that many online courses such as MOOCs may take pedagogical methods that work in the face-to-face classroom and uses technology to scale it up to reach a (sometimes much) larger audience. “That’s not supported by research,” Schell says. Instead, she urges departments, faculty, and instructional designers to “think about who is the user and what…they need.”