Unpacking a Cold-Calling Technique

cold calling technique
“The Case for Cold-Calling. . .” I hadn’t finished reading the title before I started thinking, “I need to respond with the case against.” But I read on and changed my mind. The article proposed an approach to cold-calling that mitigated many of the objections I’d have put in a response. The 10–12 questions students will be called on to answer are put on the course website the day before the class convenes. The questions are basic, factual ones, with answers found in previous class notes or assigned readings. Correct answers earn a “nominal” amount of points.

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