Exemplars are “carefully chosen samples of student work which are used to illustrate dimensions of quality and clarify assessment expectations” (p. 1315). In addition to offering this definition, Carless and Chan (2017) provide a rationale for using them: “Unless students have a conception of what good work looks like, it is difficult for them to produce quality assignments.” Exemplars are tangible, concrete examples of good work, not abstract descriptions of their desirable features.
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