As faculty we often chalk up a student's poor performance to lack of motivation or ability. But often it is due to a failure to understand how to study. Many students study by simply rereading material. But this method is of little help because it is only an attempt to get the content again. It does not mimic the situation of a test where students are required to pull the material out of their own memory. Even when it does work, it tends to be temporary, with the material lasting just long enough for the exam.
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