One of the challenges online learners face is sustaining motivation over the duration of the course. In face-to-face classrooms, teachers can personalize motivational strategies to meet the needs of individual students, and the social presence of teachers and fellow learners provides its own motivational incentives. Online students, however, need to internalize motivational strategies that actively remind them of not only what they need to do to meet the course expectations but also why they are taking the course in the first place.