When I first began working with teachers who represented different disciplines, I learned that a lot of college professors are very stuck on their own content. And they believe that it, along with the pedagogy that they use for presenting it to students, is what causes learning to occur. It is absolutely true that credible, effective teachers are—first and foremost—subject-matter experts. Years of education and experience have helped us build this knowledge base that we use as the foundation for our teaching. Then we work hard at developing unique, innovative, in-class pedagogy and assignments for our students. But why is it that, despite our expertise and all this effort, we still struggle to get our students engaged, motivated, performing well, and understanding what it is we want for them as students? Years of research suggests that the secret sauce, so to speak, is communication. More specifically, the teacher’s communication plays a powerful role as the source of all kinds of messages in and around the college classroom.