Many students don't do the reading before class. Most surveys report that less than 50 percent of students have read the assigned material before it's dealt with in class or online. Most faculty don't need to be persuaded of this fact. They regularly deal with students who aren't doing the reading. There are multiple reasons why students don't do the reading. They aren't used to reading the kind of content assigned in college courses. Textbooks are dauntingly long. The vocabulary is new and difficult. Many students don't see any value in reading—they don't read, so they haven't experienced how it makes understanding in class easier. And then, a lot of students just don't like to read.