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Increasing Response Rates: What Strategies Work with Online Course Evaluations?

Student course evaluation data are being collected online for reasons difficult to argue against. The online administration process is standardized, it saves money (no paper costs), no class time is lost to collecting the data, feedback can be provided efficiently and without error, and students have time flexibility. Even though declining (sometimes precipitously declining) response rates are a major concern, there's no talk of returning to paper-and-pencil, in-class, end-of-course rating procedures.

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