When we return work to our students, we hope that they will study our feedback carefully and strive to improve their writing on the next assignment. Indeed, there are times when faculty may observe a student receiving a paper, looking for the grade, and then throwing the paper (with all its feedback) in the trash. Sometimes the students may not have thrown the paper out, but it seems to us that they might as well have done so: many faculty read a second or third round of papers that seem to lack even a trace of evidence that we had given feedback on the first paper at all.