It’s time we started exploring some of the tough questions on texting. The May issue of The Teaching Professor newsletter contains highlights from a survey of almost 300 marketing majors about their texting in class. The results confirm what I’m guessing many of us already suspect. A whopping 98% of the students reported that they had texted some time during the term in which the data was collected. They did so for an unimpressive set of reasons, the most popular being “I just wanted to communicate.” Fifty-six percent of the cohort said they were currently taking a class in which the teacher banned texting. Forty-nine percent said they texted anyway.